Which Real Estate Media Package Does Your Listing Need?
Not every listing needs the same media. Here’s a practical guide to matching your services to your property type, price point, and marketing strategy — with real pricing and turnaround times.
Package comparison
The table below shows what’s included at each tier and what each tier is best suited for. Packages can be customized — these are starting points, not rigid bundles.
| Photos Only | Photos + Drone | Full Bundle | |
|---|---|---|---|
| Starting price | $249 | ~$399 | ~$599+ |
| Shoot time | 60–90 min | 2–2.5 hrs | 3–4 hrs |
| Delivery turnaround | 24–48 hrs | 24–48 hrs | 48–72 hrs |
| Best for | Entry & mid-range | Waterfront, large lots | Luxury, $700K+ |
| HDR interior & exterior photos | |||
| MLS-ready JPEG delivery | |||
| FAA-certified aerial drone | — | ||
| 360° interactive virtual tour | — | — | |
| Property walkthrough video | — | — | |
| Social media format cuts | — | — | |
| Single crew visit |
Pricing varies by property size and any add-ons. All packages include editing, online gallery delivery, and unlimited commercial use by the listing agent or property owner.
What each service actually contributes
Every type of media reaches a different kind of buyer at a different stage of their decision process. The best media packages aren’t about having more — they’re about having the right coverage for each audience.
Professional Photography
The foundation of every listing package. HDR-processed interiors and exteriors create the first impression that determines whether a scrolling buyer schedules a showing. No other media type replaces it.
Aerial Drone Photography
Reaches buyers for whom the lot, location, or surroundings are part of the decision. Waterfront access, acreage, neighborhood context, commercial parking — things that ground shots simply cannot communicate.
360 Virtual Tour
Serves the out-of-market buyer making a remote purchase decision. A virtual tour can replace an in-person showing — and for the significant share of Orlando buyers relocating from other states, it often does exactly that.
Property Video
Drives emotional connection and social media reach. A well-edited walkthrough video communicates lifestyle in a way photos can’t — and it gives agents a high-engagement asset for Instagram, Facebook, and YouTube campaigns.
When to include drone photography
Drone photography is a strong addition — not a universal requirement. Here’s a practical decision framework:
Always include drone:
- Waterfront, lakefront, or oceanfront properties — aerial shows the water access and lot frontage that buyers are paying a premium for
- Properties with lots over 1/4 acre — ground photography cannot communicate lot size
- Listings priced over $500K in competitive inventory — buyers at this price point expect aerial coverage
- Commercial properties — parking, access roads, and surrounding infrastructure matter to commercial buyers
- New construction or development — aerial captures progress and project scale
Drone is optional (but still useful) for:
- Mid-range suburban homes where neighborhood context adds some value
- Properties with distinctive architecture visible from above
- Listings in markets where aerial coverage is common among comparable listings
Skip drone if:
- The property is a condo above the 4th floor with no outdoor space
- The surrounding environment is unattractive and better not shown from above
- The listing is price-point sensitive and ground photography covers the complete picture
All 360 Virtual Orlando drone flights are conducted by FAA Part 107 certified pilots carrying $1M liability coverage. LAANC airspace authorization is handled for every controlled-airspace flight — no extra steps for the agent.
How to decide on a virtual tour
A 360 virtual tour adds the most value where the buyer pool is likely to include out-of-area or remote buyers. Orlando consistently attracts relocation buyers from out of state — tech workers, retirees, and families moving from the Northeast and Midwest. For these buyers, a virtual tour often replaces an in-person visit entirely.
Virtual tours are also strongly recommended for:
- Short-term rental properties (Airbnb, VRBO) — tours improve booking conversion
- Apartment communities and rental properties — ongoing marketing asset
- Commercial properties where tenants need to evaluate layout remotely
- Luxury listings where buyers research extensively before committing to a visit
Virtual tours are delivered with a direct embed URL that works in MLS virtual tour fields, Zillow, Realtor.com, and Google Business Profiles.
Explore each service
Each service page covers what’s included, typical use cases, and frequently asked questions.
Common questions answered.
A photos-only package starts at $249. Adding drone photography typically brings the total to around $399. A full bundle including photography, drone, 360 virtual tour, and property video starts around $599 and scales based on property size and services selected. All packages include editing, delivery, and unlimited commercial use.
In some cases yes, but it's more efficient to bundle from the start. A drone flight requires scheduling a separate crew visit, which means an additional booking fee. Virtual tours and video require their own capture equipment. If there's any chance you'll want aerial or video coverage, booking everything in one visit saves time and usually money.
Not every listing, but more than most agents think. Any property where lot size, location, water access, or surrounding neighborhood context are selling points benefits significantly from aerial coverage. Properties over 1/4 acre, waterfront homes, and anything over $500K in competitive inventory are strong candidates. For a 700 sq ft condo on the third floor, drone adds little — but for a lakefront estate in Windermere, aerial footage is essential.
Photography and drone photos are typically delivered within 24–48 hours. Video editing takes 3–5 business days. Virtual tours are delivered within 24–48 hours. For a full bundle, expect all deliverables within 3–5 business days of the shoot. Rush delivery is available for time-sensitive listings.
Yes, in most cases. Even for a $300K listing, a $399 photo+drone package represents less than 0.14% of the listing price. The cost of sitting on the market for an extra week or two — in carrying costs, price reductions, and negotiating position — is almost always larger than the cost of quality listing media. See our photography impact guide for the data behind this.
Ready to book your package?
Same-day and next-day slots often available. Book online or call directly to discuss which package fits your listing.